movement, the luxury brand has taken a poignant step in becoming a better ally by committing $5 million in annual funding toward a 3-pillared 'The People's Place Platform' – Partnerships, Career Access and Industry Leadership – with the mission of advancing minority representation in fashion, and beyond.
Seeking to advance the representation of Black, indigenous and people of colour within the fashion and creative industries, the program strives to achieve consistent, long-term change. Under the 'Partnerships' bracket, Hilfiger will enhance its diverse talent pipeline by focusing on purpose-led collaborations that specifically increase minority visibility, and partner with organisations and creative peers whose mission is to advance POC representation and equity in the fashion industry.
“As a company, we haven’t done enough,” added Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “But we are determined to do better. We are taking immediate action to ensure that BIPOC communities in the fashion industry feel represented, heard and equally welcome to their seat at the table. The 'People’s Place' journey starts now with a dedicated internal governance structure that will drive and report regularly on the long-term objectives of the platform.
Let's hope other brands take this act onboard, champion it, and analyse their own internal structures in order to move forward as a more diverse, and inclusive industry.