From left: M&A Securities Sdn Bhd head of corporate finance Gary Ting, Aurora Italia director Lim Say Leong, Yvonne, Aurora Italia chairman Mirzan Mahathir, director Datuk Wira Louis Ng Chun Hau, and M&A Securities managing director of corporate finance Datuk Bill Tan.Homegrown premium jewellery brand Aurora Italia International Bhd debuted on the LEAP Market of Bursa Malaysia Securities Bhd today.
This strategy is to enhance brand awareness and broaden its customer base through the e-commerce channels and strategic distribution partnerships with prominent marketing affiliates. Online stores with e-commerce infrastructure have continued to operate as normal in most markets throughout the first quarter of 2020. Online performance continues to be strong, and this channel appears highly resilient during market lockdowns.
The jewellery is sold through its own operated retail concept stores, online store, notable local and international e-commerce platforms such as PG Mall, Lazada , Zalora , Etsy , Shopee , 11Street, Reebonz , Bukalapak, Tokopedia and Matahari Mall and marketing affiliates.
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