Except, I don't think this is quite right. First, I don't think it's especially likely that the DOJ will win this case. Even if it does, that could easily be a decade from now. If that happened and the court required Google to abandon these types of deals, I can imagine a scenario where users have to choose a search engine preference when they first type something into the Safari address bar.
More importantly, Apple simply makes too much money from Google to seriously consider building a competitor in this space. That $10 billion is almost entirely pure profit. It's simply a payment in exchange for default placement within Safari. Google is literally paying Apple for access to its users, who are, by the way, just doing what they'd do anyway — using Google.
There's almost no actual cost to Apple to making Google the default. It's what, maybe a few lines of code? Building a general search engine, on the other hand, would be very expensive. Google's research and development costs last year were. Obviously not all of that goes to building and operating the search engine, but starting from scratch would certainly involve a lot of money.
Sure, Apple has money. It also has very smart people working for it that could certainly build something as good as Google. One of those people, John Giannandrea, was previously the head of search at Google until he
JasonAten Would you use iAppleSearchPro at just $68.95
JasonAten Or about getting money from ads...
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