The ad business has struggled in the recession, but e-commerce is offering a lifeline.
"The consumer journey used to be very predictable, but that's completely changed — we can now see an Instagram ad and go from awareness to conversion in 60 seconds," Jon Reily, SVP and global chief strategy officer at Dentsu Commerce, told Tanya.Agencies have an opportunity to help marketers navigate what's becoming an increasingly complicated e-commerce environment, with not just Amazon but Walmart, Target, and other retailers selling advertising.
But these ad giants aren't known for moving fast enough to adapt to marketers' changing business needs.Ad agencies see a lifeline in e-commerce advertising dollars as online shopping takes off in the pandemicWeber Shandwick's CEO lays out how the world's second biggest PR firm is rebounding after revenue cuts
I've always suspected that they actually vote for Democrats so they have something to whine about
There gonna make a killing on advertising for gold coins and ham radios.