Google Cloud BrandVoice: 5 Data Trends That Will Take Your Business Forward In 2021, From Google Cloud Leaders

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2020 was a year like no other, but the silver lining of a changed world brought data quality, speed, and insights to the forefront for businesses. Here’s what’s coming next.

During this year of constant challenges, digital transformation sped up quickly. Enterprises are increasing their pace to make sure they can deliver for their customers, with data at the center of it all. For over 40 years, enterprises have been putting databases on-premises. But in the next 18 months or so, we’ll continue to see a huge acceleration in deploying or migrating databases to the cloud,.

What’s coming next is data experiences, where employees get the data they need in their existing workflows. The key to these experiences is that they aren’t one-size-fits-all—they’re tailored for what the user needs. So for many enterprises, that means moving away from making dashboards and pivot tables available for employees, and moving toward building data products for internal usage.

Digital transformation often comes from looking at your business from a new angle—quite literally. The use of data from satellites and drones, and data that has geo-location attributes, is becoming a key differentiator in understanding your business. In a supply chain, understanding the location of raw materials, products, or assets combined with the ability to better predict logistic disruptions globally becomes critical to business resilience.

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