Speaking on the product, the company’s Chief Insights Officer, Philip Odiakose, said the report would provide insights into CEOs of four digital banks in Nigeria, using the P+ Measurement Media Content Analysis methodology in accordance with the Barcelona Principles 3.0.
Odiakose pointed out the product is with five per cent error margin and 95 per cent confidence level and has passed through high-quality checks and audit processes by well-trained media and data analysts with exceptional skills in media monitoring, media research, data gathering, analysis as well as evaluation.
“The evaluation processes are for those that want to handle their media monitoring internally, but do not want to take the risk of a self-brand evaluation which can also be term as being “the accuse, the judge and the jury of your own homework”, This is because the health of the brand is the end goal for all brand custodians,” Odiakose affirmed.