According to Glanville, Pit Barrel Cooker’s annual sales have nearly doubled since 2018 with a staggering 80% of sales derived from Pitbarrelcooker.com.
“The pandemic absolutely allowed us to gain more market share and traction,” said Glanville. “We don’t have the big pockets of Weber and Traeger and Green Egg from a marketing perspective, but when someone decides to buy a Pit Barrel, shortly thereafter their neighbors, co-workers and friends are buying them.”Pit Barrel Cooker Company’s quality, price point and adherence to keeping a close watch on its supply chain is key to its continued, responsible growth.
“It doesn’t cost us an arm and a leg to store it so we can produce bigger volumes whenever we want versus a big box retailer telling us they can’t take it,” said Glanville. “By growing our e-commerce strategy and going direct to consumer, we’ve really been able to grow responsibly, and avoid some of those big forecasting challenges.”Pit Barrel Cooker Co.
Potential partners urged Glanville to settle for a high temp paint coating instead, but the idea was quickly dismissed as Glanville knew he had to keep his brand consistent. “Our plan for the market share that PBX will capture via commercial use, will grow our business by 50 percent,” Glanville estimates.
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