In 2019, Apgar sought to create the bedding herself. Today she's the founder of, which makes a line of silk crib sheets and pillowcases that range from $38 to $108. What's more, Cora's bed tangles became manageable.
"I knew I had to teach Cora to celebrate her hair," Apgar said, adding that it was important for her to honor Cora's culture. While Apgar declined to share revenue figures, she said her two-year-old company was experiencing double-digit growth month over month. Here's how Apgar built her business and scaled it during the pandemic.Apgar created her first prototype in 2019, using a woman-founded manufacturing center in Ohio to produce silk crib sheets.
When the pandemic hit, she lost her job as the director of merchandising for Victoria's Secret Pink, though she was rehired.
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这位母亲为女儿的卷发设计了一种脱发方案。现在她说她看到了两位数的增长。
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