yesterday that,"the situation [in Ukraine and Russia] is extraordinarily challenging for a global brand like ours, and there are many considerations. For 66 years, we have operated with the belief that communities are made better when there’s a McDonald’s nearby.“In Russia, we employ 62,000 people who have poured their heart and soul into our McDonald’s brand to serve their communities.
“First, it’s important to clarify your public position if you’re going to have one. All the public facing members of your organization should be clear on where you stand and what your statement is. “Another challenge is deciding just how big a deal you want to make about the war. Do you want to put up Ukrainian flags and have anti-Putin specials, or do you want to simply make a statement of support and be done with it?”Labunski pointed out that, “Decisions about how much focus you’ll put on the crisis should be determined by what your customers will be most comfortable with.
“While some workplaces may be appropriate venues for more in-your-face discussion and foregrounding of your company’s position on Russia and Ukraine, other places of business may better function as a refuge from the terrible news. Keep your customers’ needs in mind as you make these decisions,” he advised.