points out that based on data from Statista, Android's global market share has declined over the last few years from 77.32% in 2018 to 69.74%. Even though that still gives Android a huge lead over iOS, it appears that the latter is slowly picking up ground. Over the same time period iOS has gone from a 19.4% slice of the worldwide smartphone pie to 25.49% as of January 2022.
But there is no denying that the economy in a particular region plays a major role in determining which OS is favored in certain markets. Android's share in Africa is 84% with 14% owning an iOS-powered phone . While not as dominant in Europe, on the continent Android still is found on 69.32% of smartphones compared to the 30% share garnered by iOS.In North America, iOS has a 54% to 45% lead over Android.
Unless Apple drastically cuts iPhone pricing or per capita income rises sharply in developing nations, it is hard to imagine a scenario in which Android gives up its large lead to iOS. But that doesn't mean that there won't be fluctuations like the ones that we have seen over the last few years where iOS has cut into Android's global lead.
On an individual level, consumers have their favorite phone brand and operating system, and certain features might drive an individual to purchase one device over another. But looking at the big picture, neither operating system boasts a particular must-have feature that would change things which means that pricing is really the key.