Elon Musk photo, Twitter logos and U.S. dollar banknotes are seen in this illustration, August 10, 2022. REUTERS/Dado Ruvic/Illustration/File Phototakeover saga comes with all the drama necessary to be immortalised in case studies for future captains of industry, as the tycoon's on-off pursuit of the social media platform and unique management style make for a union like no other.
Musk's attempt to take over Twitter is "a gift to professors and students", said Joshua White, a professor at Vanderbilt University, calling the situation "unprecedented"."Frankly I hate doing mgmt stuff," Musk wrote in a text message to Twitter Chief Executive Parag Agrawal in the run up to making an offer for the company, according to legal documents related to the battle.
While the messages reflect his unusual approach to running a business, taking control of Twitter will mean managing it, at least initially. Musk has said he would take the reins as CEO but only until he finds a new executive with expertise in the media industry.Musk did not respond to a request for comment on the challenges of running the company after such a contentious deal. Twitter declined to comment.
Musk has hinted at wanting to turn Twitter into what he called an "everything app" like the wildly popular WeChat in China which offers everything from banking to chatting. That will be difficult, analysts said, especially in the United States where consumers are already well served by multiple services.
Can anybody find something inspiring on the internet with Elon Musk and Desmond Tutu together? If you take the global importance of South Africa and its shifting to autocracy...