Dream Lab had its launching ceremony held on October 12, 2022, at the Upper Ground Floor of Ayala Malls Circuit attended by business partners, corporate investors, media friends, Ayala Malls executives, and brand partners: The launching and ribbon-cutting ceremony were followed by a simulation tour where invited guests got their first-hand experience to explore and had fun inside Dream Lab.
Dream Lab is the biggest entrepreneurship museum that can teach Filipinos of all ages in becoming an entrepreneur through interactive experimental simulations and is one of the newest concepts launched by the Philippine Amusement and Entertainment Corporation the biggest creator and operator of indoor attractions in the country. This 4,000 square meter-comprehensive entrepreneurship museum is located on the Upper Ground Floor of Ayala Malls Circuit in Makati City.