Delaney Dickson is now anxious about her upcoming appointments at David’s Bridal after the retailer filed for bankruptcy this week. Her wedding is set for mid-August and she has a second alteration appointment at a David’s Bridal store. “The appointment is in early May,” said Dickson, an office manager and veterinary assistant based in Green Bay, Wisconsin. “My bridesmaids have also ordered their dresses from David’s Bridal.
“It is a very special one-time experience and I want to share it with my family and friends.” But one large online seller of bridal and wedding party dresses and accessories said it is seeing a jump in customer inquiries and sales this week because some nervous brides are looking online for their dresses. “Many of the customer service inquiries are coming from David’s Bridal customers.
Given the scale of the wedding market - augmented by the pandemic backlog - one must ask: how does a bridal company go bankrupt?