: "I've always been told I wouldn't achieve anything. I've always had that drive to be like 'I will do something' and to prove them wrong. I had the ambition and fire in my belly to make something of my life so then people would say 'oh, it's that guy?'.He said running a business with dyslexia is hard, but if he is passionate about something - like his brand - his concentration levels improve massively.
He said: "If I have to reach out to people, I feel pressured to get my writing perfect and I'm always worried the person on the other side will judge me. I try to use a lot of my own handwriting in a lot of my branding because I feel it gives that unique touch." When reflecting on what he would say to his teachers who told him he'd amount to nothing, he said: "I know I wasn't the best behaved student or the brightest but I always wanted to achieve something.This comes after aHis first store opened in Soho in April 2023The store will stock streetwear like t-shirts, hoodies and jogging bottoms