Bud Light sales have plummeted since a promotional partnership with transgender activist Dylan Mulvaney caused widespread backlash.
"I think he skirted around a lot of the tough questions. The main one being, ‘Would you do this Mulvaney promotion again?’ And he wouldn't answer yes or no. He kind of danced around it," Schuhmacher said. Schuhmacher believes Whitworth essentially doubled down on previous Anheuser-Busch talking points about beer not being divisive, and how it should bring people together, that didn’t go over well during the early weeks of the controversy.
"Everything they post just gets slammed by consumers. And I think their strategy now is just to keep posting, just keep moving on," he said."And at some point, maybe people will get tired of posting memes and making fun of the brewery, and I think that's their strategy for now." recently shared that he was sitting at a bar over the weekend when a man sitting next to him ordered a Coors Light.