Elock Reisen which has bases in Telford and Bridgnorth phoned customers out of the blue on Wednesday to break the bad news.
One senior citizen who had been looking forward to her trip to Norfolk on Sunday, a birthday present from her son, said she would told it could be some time before the money is reimbursed by the administrator. In a statement on social media, Elcock Reisen, which would have celebrated its centenary in five years time, said: "It is with great sorrow that as of today, Elcock Reisen has gone into administration. Therefore all future bookings, holidays and day trips will no longer be able to go ahead."Thank you to everybody for your loyalty and valued custom over the many years we have been in business, best wishes to the future. Take care all."It has 30 coaches as well as mini buses.
"I have never used Elcocks before and have never been to East Anglia so was really looking forward to going. It was a birthday present from my son and I know it cost several hundred pounds."The lady said that would be down to the administrator," she said. As well as holidays the company has five day trips advertised on its website for the remainder of August and 20 others that had been planned for the rest of 2023.