Lyft CEO David Risher was credited with creating one of Microsoft's earliest and most-successful web properties, and Jeff Bezos lauded him for being a "big part" of what Amazon built. Now, drawing on lessons from both industry titans Bill Gates and Bezos, as well as insight from WorldReader board chair Peter Spiro, Risher is trying to reshape the trajectory of a company that once suffered mounting losses.
Over the past year, Risher has consistently emphasized his commitment to creating a customer-centric organization, even when faced with difficult decisions necessary to guide the company towards profitability. He said, "it's not just me trying to inspire a company. It's not just me trying to have a clever tagline.
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