Prices at the Pumps - March 28, 2024 #saltwire #energymarkets #pricesatthepumps #gaspricesJulia Rivard Dexter was a good enough paddler to represent Canada at the Olympics, but not a good enough artist to make a living at it.
“That was an awesome product, but we found it really hard to sell into the education space, which is a consistent problem,” she said. “We decided to retire that product in 2016 to focus on delivering something that instead of being sold to school districts, we would go right to teachers, that teachers would buy. It’s a piece of software that’s affordable, that would help them.
Shoelace content is designed to be launched through any mobile game. The company focuses on kids in Grades three to eight, but there is additional curriculum at both ends of that arc. “I’ve always found Nova Scotia an outstanding place to recruit software engineers. We have amazing programs at our universities for software engineers. We’ve never built out a sales team because we’ve been marketing direct to teachers,” said Rivard Dexter, whose workforce has been mostly remote since the pandemic. “It’s not perfect, but it works for us.