Instead, it’s sitting in a bustling warehouse in San Francisco, waiting to be delivered to customers of, the rapidly expanding startup dedicated to reducing food waste by selling “ugly” and surplus produce directly to consumers at prices that are about 30 percent less than supermarket cost.
Even he and his cofounder, Ben Chesler, 26, have been astonished by how many customers want to buy their fruits and vegetables: Imperfect delivers in 15 major metropolitan areas — including Los Angeles, Austin and Chicago — and plans to more than double the number of regions it serves by the end of 2019.
The two both eventually zeroed in on food waste — in part because they could find local solutions to a global problem that wastes water, fills up landfills and contributes to climate change. “The biggest pain point was getting large sums of fresh produce at a price that could make the model work,” said Simon.
Unlike many food-delivery services, Imperfect does not ship through the mail: It relies on a network of warehouses around the country, and its boxes are delivered by full-time drivers. This means deliveries don’t require ice packs or disposable packaging. Both advise similar budding activists and entrepreneurs to get involved early, start small, learn as much as possible about the issue, and not be dissuaded by doubters.
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