A wine company aims to not only be more sustainable, but also be more accessible for a younger audience.
“So many people feel like you need a PhD in order to access and enjoy wine or that it’s not for them. I think historically, the wine industry, particularly in the US, has spoken to a much older, more elite audience or it’s like, your mom’s chardonnay,” said Olszewski. “I wanted to make a brand that was just really inclusive and brought the young consumer back to the category.”
Olszewski opted to package the wine in cans rather than the traditional means of bottling the wine. Each can is labeled with art from local artists, aimed to appeal to a younger demographic. Like Olszewski, Kenworthy wants wine to be more approachable to the younger generations, noting that Nomadica is doing a good job of being more inclusive.