Steam hit its all time player count record last night, peaking at 38,361,744 players. Despite the growth trajectory remaining fairly consistent, there is an undeniable pattern to be noticed in recent changes. Namely, Black Myth Wukong’s emphatic release has utterly changed Steam’s demographic, now responsible for Steam’s most popular language being simplified Chinese and claiming a majority of traffic to the service.
Finally, Similarweb has recorded a 29 percent increase in Steam’s website traffic from Chinese users for the month of August – a clear result of Black Myth: Wukong’s success. Over the course of August, the National Press and Publication Administration approved 117 game licenses in China, which Game World Observer says is the “largest batch of approvals this year.
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