The streaming giant flipped a metaphorical switch, and turned on ads for all of its Prime Video users. Prime subs could pay a couple of dollars extra per month to avoid ads, but by all accounts very few did.Prime the largest ad-supported subscription streaming service in the world, and it took full advantage of the move, securing more than $1.
Regardless, any move by Amazon to expand its ad business is sure to give its competition heartburn, as viewers flock to shows likeWhen the company brought ads to Prime Video earlier this year, the streaming video ad market was flooded with inventory, and two top ad sales executives with rival streaming services says that they felt the pain, missing internal targets, even as their streaming ad revenue rose healthily compared to the year prior.
“Live sports content continues to drive scale and at Amazon we create meaningful opportunities for brands by combining customer reach with our first party insights and innovative ad tech,” said Danielle Carney, head of live sports and video sales for Amazon Ads, in connection with the, a dramatic expansion of its sports content, and a place to offer a slew of advertising opportunities to sponsors looking for a bigger piece of the sports pie.