State-of-the-art enhancements in augmented reality and virtual reality capabilities could make for remarkable multisensory, immersive user experiences for gaming enthusiasts. And this has major implications outside of gaming too, with opportunities to transform a variety of other industries and boost business outcomes beyond media and entertainment.
“I think that doing this in the wild and having an interplay of digital and real life through future wearables will enable all kinds of different experiencesmany of which we haven’t even thought of yet because we still don’t really understand what captures the hearts and minds of the consumer,” says Peck.
“Rather than looking at a specific use case for taking VR or AR and crafting a solution out of that, you need to look at the bigger picture,” she advises. “Ask, ‘What is the future of your workforce? What is the future of your product? What is the future of your business? What does your future customer look like?’ And then work backward from the future.
As leaders aim to adopt immersive technology that excites and surprises consumers without upending current business processes, Peck suggests starting with simulation and training—because almost every company must train employees anyway. Whether the training focus is compliance, leadership or soft skills, organizations can also use this time to introduce and explore new tools. not only from an ROI standpoint but also from a data standpoint.
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