its Display Network reaches 90% of people on the internet. The deal comes as the big digital advertising companies face antitrust scrutiny and questions about their use of consumer data.
In a statement, Taboola founder and CEO Adam Singolda said the deal seeks to give advertisers more "meaningful choice" outside of the "walled gardens" of Facebook and Google. "We're passionate about driving growth for our customers and supporting the open web, which we consider critical in a world where walled gardens are strong, and perhaps too strong," he said. "Working together, we will continue investing to better connect advertising dollars with local and national news organizations, strengthening journalism over the next decade."
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