Leach and Mackenzie said, “We’ve enjoyed every moment of growing Twofour into the brilliant brand that it is today. Now feels like the natural point to hand the company onto a new team and we’re leaving it in great hands. We’re very excited to be working with Julian and ITV Studios again as we embark on our next adventure.”
Julian Bellamy, Managing Director, ITV Studios, said, ”Mel and Andy have been the driving force behind Twofour’s huge success over the last few years and have been behind an array of brilliant shows from the. They’re a truly formidable creative partnership and leave the company in rude health with a great senior team in place, and I am looking forward to their next chapter and the immense potential of South Shore.
Twofour Group will continue with Tim Carter, Managing Director of ITV’s MultiStory Media taking charge of the company. The newly created role will see Carter at the helm of businesses, which will retain their separate identities and existing teams. Carter will work with Twofour’s senior creative team including Dan Adamson, David Clews, Rachel Innes-Lumsden and Sam Grace at Boomerang as well as production and operations exec Shireen Abbott and finance exec Jake Roberts.
“I’m delighted that Tim has agreed to lead Twofour and MultiStory into this exciting new era. Tim has taken MultiStory to the next level since he joined in 2018 and his passion and creative vision makes him the ideal choice to build on Mel and Andy’s fantastic legacy,” added Bellamy.