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Rally and Prive Porter are offering 'stock' in rare Hermès Birkin bags - Business Insider

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You can now buy 'stock' in a rare $52,500 Hermès Birkin bag, thanks to an online investing app — here's how it works

"Our task for Rally is to continue to find pieces that are very unique, very rare — what you would call an heirloom piece — that would be passed from generation to generation," Jeffrey Berk, cofounder of Privé Porter, told Business Insider. "What we're bringing to Rally are pieces that the most sophisticated collectors in the world are still dying to get their hands on.

, Rally plans to offer 20 handbags as part of its partnership with Privé Porter this year, giving those interested in the concept of handbag equity plenty of opportunities to invest. Both Privé Porter and Rally are changing the way people buy and invest in luxury goods. Launched in 2017, Rally takes high-valued, tangible assets and splits them into shares, offering people equity in the pieces.

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