Your evening longread: How antiperspirants became a billion-dollar industry

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In tonight's longread, learn about how antiperspirant became a bestselling product

Image: Shutterstock/Africa Studio Image: Shutterstock/Africa Studio EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.

For the next few weeks, we’ll be bringing you an evening longread to enjoy. With the news cycle dominated by the coronavirus situation, we know it can be hard to take your mind off what’s happening. So we want to bring you an interesting read every weekday evening to help transport you somewhere else.The real story of antiperspirants

The story of the massive antiperspirant industry goes all the way back to 1912, when a young girl wanted to figure out how to stop sweating. In the 1910s deodorants and antiperspirants were relatively new inventions. The first deodorant, which kills odor-producing bacteria, was called Mum and had been trademarked in 1888, while the first antiperspirant, which thwarts both sweat-production and bacterial growth, was called Everdry and launched in 1903. But many people—if they had even heard of the anti-sweat toiletries—thought they were unnecessary, unhealthy or both.

 

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WTF? 6 thousand million people losing their shit and you want to write about deodorant 🤣

....alternatively,,, you could read about WHY we built the OLDEST Roofed Building on this planet!!! Newgrange, Co. Meath, Ireland!

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