Beware of experts bearing crystal balls
on Medium's Marker recently, guessing how the world will turn out after a crisis is no easier. He digs into predictions that were made after both the 2008 financial crash and 9/11 and finds plenty of howlers. ,'" he reminds readers. A New York Times piece from the same year predicted "the recession has endured so long and spread pain so broadly that it has seeped into the culture, downgrading expectation.
The point isn't that it's useless to speculate about the future or to think through various possible scenarios. As a business owner you have to be prepared for the most likely eventualities. The lesson is instead . The world is complex, which means making predictions with any degree of specificity is fiendishly difficult.
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