YouTube and influencer business trends newsletter May 14 - Business Insider

Drip Crib residents Dedrick Spence, Abel Carden, Chris Weaver, Desmond Spence and Emiliano Decontreras Jr. make a TikTok video on May 08, 2020.This is Amanda Perelli, writing to you from home, and here's an update on what's new in the business of influencers and creators.

This week, my colleague Dan Whateley spoke to the founder of "Drip Crib," a new TikTok influencer group and collab house, on his strategy to try and turn a profit. As TikTok stars move to Los Angeles to pursue careers in entertainment, many are getting houses together and forming creator "collectives."

The influencer group is renting a mansion listed at $18,900 per month, located in the heart of Los Angeles' social-media scene, just a few minutes away from the Hype House and residences of top YouTubers like Logan Paul and James Charles.How to start a TikTok house – like securing a lease and recruiting talent.His investment plans and how he plans to pay for the house through brand deals.

In the competitive TikTok "collab" house world, Drip Crib is effectively a startup. The house's TikTok account has around 35,000 followers compared to the 15.2 million fans who follow the Hype House and 2.9 million followers of Sway LA's TikTok account. (

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