Target revamps curbside pickup with fresh, frozen grocery options - Business Insider

Target is boosting its pickup and drive-up capabilities for customers looking to buy groceries on the go.

Target said that fresh and frozen offerings will be available for pick-up and driveup customers at 400 stores by the end of June.will increase sales and shopping frequency."Target is bolstering its pickup and drive-up capabilities as consumers in the United States continue to seek out contactless or reduced-contact shopping methods during the coronavirus pandemic.on Thursday that it will introduce "fresh and frozen grocery items" to its free order pickup and drive-up services.

Meanwhile, Target is also competing with rivals like Walmart and Kroger as the battle for grocery fulfillment heats up. Walmart offers free same-day grocery pickup that features employees loading groceries into customers' cars. Kroger customers also have access to free grocery pickup. Target estimated that the revamped service will roll out to 400 stores by the end of June, and over 1,500 locations before the 2020 holiday season. TJ Maxx, Walmart, Target, and other big-box and deep-discount retailers will likely boom, experts say, thanks to a focus on value, safety, and efficiency

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