American Eagle Outfitters launched a new brand called Unsubscribed, with a single store location in East Hampton, New York.
"Unsubscribed is a slow retail concept. Less deliveries, elevated quality, beautiful design—it's about taking things easy. It's better for us and our environment. The Hamptons in summer serve as a source of relaxation and are the ideal backdrop to debut our consciously-made private label product and partner brands in a minimalist setting," said Jennifer Foyle, Aerie Global Brand President.
The prices at Unsubscribed are also a significant change from the usual for American Eagle Outfitters' brands, which typically offer their products at accessible prices.
Great example about how to sell in post COVID world, answering to customers new aspirations.
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