" is when a company exploits the most profitable aspect of its business to the detriment of its core mission.
As a meltdown appears to follow the boom, Gordon says founders could learn from Robinhood and perform a monthly audit to ensure their startup's success is aligned with their actual mission.has reportedly been installed at the Menlo Park, California, headquarters of investing app Robinhood, presumably to protect employees from angry customers seeking retribution against the company.
When Tenev and Bhatt launched Robinhood in 2013, they promised a new way of investing — one that was "friendly, approachable, and understandable for newcomers and experts alike," per theToday, the company is riding high with more than 13 million users and an $8.6 billion post-Series F valuation led by Sequoia Capital.
A success-failure, Gordon says, "can turn an innovation that was born in social value into one that lives in social dysfunction."
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