Ideally, by the time you're putting together a deck, "you have enough of a vision for the brand that you're building" that you can visually represent that brand, Carbonell said. Too often she sees other founders' decks "either not well designed or generically designed," and missing their "brand personality," she said."First impressions matter!" she said.
In other words, don't be afraid to "brag a little bit" — your parents want you to succeed — and "give them a little bit of context for some things," since they might not be experts in the space like you are.Include just one point per slide That's why she recommends including a blurb on the entire team and their professional backgrounds. During the pitch, you can talk through your story as the founder.Taylor said that "people remember narrative and why you are doing something." If your personal or professional background is relevant to the company, include that in your deck.
"When we think about investing in a company, we want to understand — that's great that you have an interesting idea or you spotted something that has the potential to be an exciting business — but we also want to understand what is already in the market," she said.Explain why now is the best time to launch your business
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