Jeff Bezos' advice for making a big decision: decide in the morning - Business Insider

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Silicon Valley's favorite fashion designer shared the advice Jeff Bezos gave him for making a big decision: decide at 10:30 a.m.

"When Jeff Bezos came to visit me here at my home [in May 2019] — he was here for three days — he shared something with me that I really liked," Cucinelli told the Journal. "He said, 'Normally, I make important decisions around 10:30 a.m. I'll discuss it the day before, I'll sleep on it and in the morning I'll actually make the decision.'"

Cucinelli told the Journal that the advice has come in handy during the pandemic, when Cucinelli's brand was saddled with $34 million-worth of surplus merchandise after his stores had to close. Cucinelli donated the excess stock to organizations worldwide that will hand out packages of clothing to people in need, according to the Journal. .

Bezos reportedly replied that he's planning to go to space, which Cucinelli dismissed by saying that "people will live on planet Earth for many centuries to come." He told Bezos that he'd like to come back in 500 years and see something built by Bezos, much like the Parthenon in Greece, according to GQ.

Cucinelli and his eponymous luxury brand, which mainly produces garments like knitwear and outerwear, is popular in both fashion circles and tech circles. Facebook CEO Mark Zuckerberg is

 

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