Amazon's new advertising metric, streaming companies bet on going global, and the power players of TikTok in the US.Eugene Kim reported that Amazon rolled out an advertising metric called "return on ad spend" for sponsored ads this month.
The metric is different from "advertising cost of sales," the previous metric that Amazon's advertisers used to track ad effectiveness. The new metric addresses large advertisers' asks for better ways to measure the ad performance on Amazon against Facebook and Google.Media companies like Disney are realizing that global expansion is key to streaming success, reports Ashley Rodriguez.
ViacomCBS, Discovery, and WarnerMedia plan to expand their services internationally but face challenges that early streaming companies like Netflix and Apple did not, including navigating pre-existing distribution deals and picking the brands to peg their platform to. "The biggest issue in general for these services is they've already sold a lot of their content into longterm deals internationally," said Eric Haggstrom, forecasting analyst at Insider Intelligence.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
its time to break Amazon's retail business from their 3rd party business. Antitrust Enforcement is needed.
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Top business news: Salary comparison, Amazon's leadership, Operation Warp Speed - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
The pandemic is making Amazon, Walmart, and Target even more powerful - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. I think you mean Governors, not the pandemic. Small and local businesses could remain open and add jobs for increased curbside service, just like Wmart and Target, if Governors would let them.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Toys R Us is tapping Amazon to fulfill orders placed on its website - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. tobi Some people seem incapable of learning from their mistakes. They would have been better using Shopify, $SHOP to set up an online store. They would have kept their data and controlled the shopping experience. If you can't beat 'em, join 'em. BandarsBounties 👀👀👀
Source: BusinessInsider - 🏆 729. / 51 Read more »
Guns sales on Facebook Marketplace disguised as 'stickers' by sellers: report - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Well this won’t end well for anyone.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Sellers are listing guns for sale on Facebook disguised as stickers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. It's called 'freedom', look it up.
Source: BusinessInsider - 🏆 729. / 51 Read more »