Eitan Bernath is an influencer who shares cooking content and has over 1.3 million followers on TikTok and 364,000 on Instagram.Eitan Bernath, 18, is a social-media cooking star on TikTok, where he has over 1.3 million followers.
But his social-media business got a huge boost when he started posting on TikTok in November 2019. In one month, he had already surpassed his following size on Instagram andBernath has found a sweet spot in short-form video content across both TikTok and Instagram as it has grown in popularity in recent months.
"It's almost a joke now with me and my family: at what time of day will Instagram feature my Reel?" Bernath laughed.He attributed his recent growth on TikTok and Instagram to a few things, including how he edits his videos and the popularity of short-form cooking content. In the Reel, he describes the recipe as a "secret" and people quickly took to the comment section to correct him."My tip is that if you make cooking Reels, always say something that people will comment correcting, because then it increases engagement," he said.Bernath said an important thing to consider when posting Reels is "to assume that the person viewing it doesn't know who you are.
On Instagram though, it's a little different than TikTok in that TikTok is automatically sound-on, while Instagram is not — so a Reel will also need to be visually enticing upon first glance.
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