Ex-agency exec Matt Britton wants to challenge Nielsen, Qualtrics - Business Insider

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Suzy has reached an annual revenue run rate of $20 million, according to Britton, who said that he wants to use the new funding to build products, hire more people, and boost sales and marketing.Ad agency vet Matt Britton has just closed a $34 million Series C round for his enterprise consumer intelligence startup Suzy, bringing its total raised to $46 million.

Supplement startup SmartyPants Vitamins has used to make decisions on product packaging and test the messaging in ads for SmartyPants Baby Multi & DHA supplements, said its SVP of brand Clay Nichols, while Microsoft has used Suzy since 2018 to do consumer research for thought leadership articles, blogs, and white papers, said Geoff Colon, head of Microsoft Advertising's brand studio.

It's started testing out a feature called Suzy Live, for example, which allows companies to narrow down survey respondents into smaller focus groups for more granular research.

MattyB Congrats, Matt! Damn - what a turnaround.

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