, which is a candid retelling of her dealing with mental health challenges such as bipolar, anxiety, and ADD while creating a multimillion-dollar lifestyle brand.
"These days, the way businesses are in the spotlight — especially female-run companies — the question is always 'How big can you get?'" Gotch writes in her book. "And that's really, really hard, especially since most businesses do not end up with all the early employees getting a Porsche and a new house."
The difference between the Ferriers and other prospective buyers came down to their style — in both fashion and business. Though their laid-back clothes may not immediately indicate massive business success, to Gotch it was a sign of how they would run her company. "There was an immediate feeling of trust and that they weren't coming in to disrupt. They were really coming into elevate what we were doing," she told Business Insider.
Gotch said the business was always profitable, but she and Coulter only began to pay themselves a $1,000-a-month salary after a couple of years. "You may not be able to check all those boxes all at once," she said.
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