, started her business in 2019 building a new product LEAi that would help course creators be more efficient when creating a course, automatically embedding best practice, and bring it to market quicker in days not months.
Sarah started the business with the vision of bootstrapping LearnExperts, to be a self-funded business, and grow the business her way.However, with the pandemic and changes in how we work, many businesses created digital learning products to either serve their internal team through training courses or sell digital learning products to external clients.
As a result, Sarah turned attention to the core asset, built the product faster, successfully raised $1.25 million in funding that led to tripling the size of LearnExperts and putting them in acceleration mode. The tool, LEAi, achieves rapid course creation by accelerating the mundane tasks of taking content that is not purpose-built for training and turning it into a ready-made course, and then the human goes through the end product to validate. LEAi helps course creators build courses using artificial intelligence .
LearnExpert’s initial plan was to bootstrap the business. Still, when product demand was high, and people wanted to buy in, they had to quickly adjust their strategy and raise capital to support the growth of the business. As markets are forever changing, a company needs to respond to what it is telling them. When the market is telling you to do something else, you need to listen and follow.