Ukraine crisis moves geopolitics to front of business agenda: Edelman survey

nmental organisations and the media have.

People are now evaluating where a company operates and what actions it takes in situations of conflict, and there is support for business activism in geopolitics, the audience was told.Nearly every respondent said they expect businesses to act in response to an unprovoked invasion, and this could take the form of exerting political or economic pressure, or publicly speaking out against the aggressor.

Introducing it to a select group of people, the global communications firm's chief executive Richard Edelman said the ability of businesses"to get things done has led to an increasing reliance on business, not government, as the primary actor on societal issues, from sustainability to diversity and inclusion to human rights, to wage levels and reskilling".

Mr Edelman's opening remarks to the audience sparked a lively debate among panellists over the implications of the findings and what they would mean for companies' dealings, and for the West with China.

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