First she cracked the US homewares market, now she’s banking on brown

  • 📰 FinancialReview
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 90%

United States News News

United States United States Latest News,United States United States Headlines

Designer Sarah Ellison found success by ignoring traditional marketing and distribution models. She’s flouted convention again by teaming up with Pantone on a hue for the times.

In the world of interiors, there are few design elements that say as much – with as little – as colour. Colours also have the power to evoke an era, to be a reflection of where the world is at a particular time. Take Millennial Pink. The dusty blush shade dominated fashion, beauty and interiors from circa 2016, only to be replaced by Gen Z greens in 2020.

Sarah Ellison with her business partner, Leigh McKeown. The pair co-founded Sarah Ellison Studio in 2017. It’s a calculated bet Byron-Bay-based furniture designer Sarah Ellison is willing to make: her latest partnership, unveiled last week, is a branded Pantone colour called Piccolo, a wholesome chocolate brown. Fittingly, the shade will debut on the homeware brand’s new Float sofa, a low-slung velvet sectional lounge, evocative of those ’70s conversation pits many of us grew up with.

Chatting to Ellison and her business partner, Leigh McKeown, at Sydney’s Ace Hotel, I gauge from the 44-year-old’s fidgeting unvarnished fingers, no-nonsense middle-part ponytail, unlined, makeup-free complexion and on-trend oversized blazer that all this attention feels a tad overwhelming.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 2. in US

United States United States Latest News, United States United States Headlines