Inside Mujer Divina, you can hear the sound of traditional cafe de olla brewing"It’s very important for me to share my culture, especially through food because food is what we have in tradition with our families,” said Curiel.Nationally, 40 percent of all Latino-owned businesses are owned by Latinas, according to Stanford's 2020 State of Latino Entrepreneurship Research Report.
She started chasing her dream when she was 19 — doing catering, but finally was able to rent a building for her first restaurant."I had to work three jobs to pay the rent for a whole year to sustain the business," said Curiel.“I wasn’t informed about any resources or help or funds to open a business. So everything, I just did it step by step, month by month," she said.
Funding is something female entrepreneurs overall have a harder time obtaining despite a 2019 Bank Rate report that said half of all women-owned businesses were owned by women of color. Forbes reports that Latino-owned businesses are funded at a lower rate than non-latino-owned businesses and when they are funded the average loan size is nearly 40 percent of what a non-Latino business owner would receive."I had a dream. I had a goal and I don’t think that quitting is an option. I mean things happen of course but if it was in my hands, you have to keep going because you have a family to feed and a dream to chase,” said Curiel.
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