Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It

  • 📰 WSJ
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 63%

United States News News

United States United States Latest News,United States United States Headlines

Facing antitrust scrutiny, Google has resisted breaking up its ad-tech operations, which feed into the tech giant's larger ad business

Google Chief Executive Sundar Pichai met in Washington several months ago with Sen. Mike Lee, a Utah Republican who sponsored legislation that would require a breakup of the tech giant’s advertising-technology business.

Mr. Pichai’s message in opposing the bill was one that has been a common refrain for the company in the face of concerns about its dominance in the sector: Ad technology is a small part of what Google does, he said, and doesn’t make up a significant share of the company’s revenue, according to people familiar with the meeting.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Break Google completely apart. Every piece should be separate and control should be with new owners with different interests than alphabet.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in US

United States United States Latest News, United States United States Headlines