Industry ethicist: Social media companies amplifying Americans' anger for profit

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'They're super-charging 100 or 1,000 times to one the worst parts of ourselves,' Tristan Harris said.

"The more moral outrageous language you use, the more inflammatory language, contemptuous language, the more indignation you use, the more it will get shared. So we are being rewarded for being division entrepreneurs. The better you are at innovating a new way to be divisive, we will pay you in more likes, followers and retweets."

"These platforms," Whitaker asked,"are they not just reflecting who we are and what we think and the divisions that are already there?"How social media has changed the U.S. Congress "Facebook isn't saying, 'Let me make design decisions that are going to strengthen democracy,'" Harris said."They're saying, 'How do I evolve the product in a direction that will get more engagement from people?' Because if I don't do that I'm just going to lose to the companies that do.""Companies like TikTok," Harris continued,"And TikTok has become, like, one of the most popular apps around the entire world.

The version served to the West has kids hooked for hours at a time. The impact, Harris says, is predictable.

 

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