Adidas exec talks Yeezy design future on earnings call

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Harm Ohlmeyer, the CFO of Adidas AG, discussed the future of Yeezy sneaker designs on the retail giant's third-quarter earnings call held on Wednesday.

Ohlmeyer, later speaking during the question-and-answer portion of the call, repeated that Adidas was the "sole owner of IP rights of current and future colorways" for Yeezy shoe designs. An analyst had asked him about whether the plan was to "rebrand them as Adidas."

"And, of course, we have a lot of things in the archives as well, so definitely there are different plans that we are vetting right now," he continued. "Again, too early to say when and how we come up with these plans. But it’s definitely current product but also future products and, as you say, not under the Yeezy label, but we also look at the current inventory that is relevant enough to close the gap in 23 compared to 22.

Kanye West arrives at the Vanity Fair Oscar Party in Beverly Hills, Calif. Rapper and fashion mogul Ye’s high-end clothing company Yeezy has agreed to pay $950,000 to settle a lawsuit over slow shipping to customers. / AP Newsroom)

 

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