Alcohol industry continues efforts to reach pre-Covid highs: spirit producer

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The alcohol industry in South Africa remains as competitive and dynamic as ever as the list of beverage options available to consumers continues to grow, the country’s largest independent spirits group Edward Snell & Co said this week.

Despite security improvements to the business, Edward Snell experienced an escalation in armed robbery attempts on its transporting trucks.

A report by Euromonitor International, commissioned in 2021 by the South African Liquor Brandowners Association, Beer Association of South Africa and Vinpro, found that the illicit market in South Africa grew by 10% in volume terms from 2017 to 2020. The total share of illicit alcohol in 2020 was estimated to be worth R20.5bn and comprised 22% of total alcohol volumes.

“They force us to reflect on how the flouting of compliance regulations and laws can have calamitous effects and how all stakeholders in our sector must collectively commit to operating ethically and in good faith,” Campbell said. “Since 2019, gin has steadily entrenched itself among the most popular spirit categories, breaking the grip spirits like vodka and brandy had long held.

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Alcohol industry continues efforts to reach pre-Covid highs: spirit producerThe alcohol industry in South Africa remains as competitive and dynamic as ever as the list of beverage options available to consumers continues to grow, the country’s largest independent spirits group Edward Snell & Co said this week.
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