Elon Musk says CEOs and politicians should be more authentic on social media, just like him | Business Insider

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Elon Musk says CEOs and politicians should be more authentic on social media, just like him

on the platform, has encouraged other leaders to run their own social media accounts, and be authentic in their messaging.on Wednesday, the billionaire said he encourages CEOs, legislators, ministers, and other leaders to"speak authentically" on social media.

"I think it's good for people to speak in their voice, as opposed to how they think they should speak," he said."It ends up sounding somewhat stiff and not real." Musk pointed out that press releases from corporations can often"sound like propaganda." He would encourage leaders to write their own tweets and convey their message"directly," he said.

Musk, who has often run into trouble over his tweets, said getting criticism is"really not that bad." "I'm constantly attacked on Twitter and I don't mind," he said."You have to be somewhat thick-skinned at times because they will really try to twist the knife."

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