Farm-to-fashion designers shaking up the wool industry all the way to the wedding altar

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An experienced bridal designer, who is also married to a wool grower, has released her first collection of woollen wedding dresses. But she's not the only one championing the fabric in new ways.

"It's a real tribute to Mum. The label, it's way more than just a fashion brand," Ms Riggs said.

But she's had a change of heart since marrying wool producer Tom Riggs, whose family has been farming merino sheep for 150 years. "People were at home buying online and I really shifted my marketing strategy to online sales, [and] influencers," she said."I can see that's where the growth is, [and] that's where I can reach people."

 

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Where do you find the Prices please

Shame the clothes are made in bloody China.

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