Inflation can’t stop the booming beauty industry

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The beauty industry has become synonymous with wellness. And even now, with stubbornly high inflation, shoppers are making room in their budgets for self-care.

Emily Dubrovsky struggled to recognize herself in the woman staring back at her on the Zoom screen. It was small things no one else would notice, especially around her eyes and mouth. The 39-year-old wasn’t afraid of aging, but the realization last year inspired her to do something about it.

Dubrovsky has since spent nearly $1,000 on beauty products in the past year — nearly triple what she spent the year before and “absolutely worth it.” The sentiment reflects a subtle but significant shift in the beauty business, which experts say has become synonymous with wellness. Now, buying lipstick and moisturizer qualify asis forcing consumers to cut elsewhere.chief executive of the marketing agency BrainTrust.in the world, she said. “You get to have these moments of just joy and fun and putting on a bright lip, putting on an eye shadow. It gives you this really interesting way of just self expression … and it’s not complicated.

Another $27 billion in sales came from the prestige category — brands sold at department and specialty beauty stores — such as Armani, Charlotte Tilbury and Fenty. Sales grew 15 percent year-over-year, with makeup, skin care, fragrance and hair products each growing by double digits.

 

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Why are all of the women in this month's Vogue and Harpers Bazaar ugly? If I want diversity I'll read National Geographic.

Cherry picking wokes its very harmful to the environment and without it even Kate Moss is plain, its an illusion much like you lot are journalists , AI learning from journalists will destroy humanity very quickly

Since when…has the beauty industry been synonym with wellness?

Aka vanity…

Or they just steal it from Walgreens

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