‘Shark Tank’ star Kevin O’Leary lays out why American companies have lost touch with their values on 'Jesse Watters Primetime.'responded to Target's Pride merchandising controversy after suffering a hit in market value and threats of boycotts.
"When Bud happened, I can't believe that boards didn't wake up to that decimation market cap… Budweiser was the American beer. It took decades to build that brand and they blew it up in 30 hours," O'Leary told guest host Rachel Campos-Duffy on"Jesse Watters Primetime." Bud Light's sales plummeted since April after teaming up with transgender activist Dylan Mulvaney. The American beer giant continues to grapple with the backlash from its marketing decision.
Target's new Pride adult one piece swimsuit featuring"tuck-friendly construction" and"extra crotch coverage."